What I do and how I do it.

I generate concepts that are distinctive, unexpected, and right for the brand.

I listen, think, and collaborate. I have several art director partners I like working with who seem to also like working with me.

Remote is good; in-person is better. I divide my time between Los Angeles and NYC.

I feel lucky to be working in the age of AI. I start with my own ideas, then use it to widen the field early, before choosing and sharpening. Finding an idea that makes people care is always part of the prompt.

Strategy rules. And great insight can come from anywhere. But sometimes you just have to sit down and write a bunch of bad ads until you find the one idea that makes money change hands.

I love it when that happens.

Have a problem you’d like some fresh eyes on? Let’s talk.

Where I've worked:

MX | Chiat/Day, NY | Saatchi, LA | Grey, NY | Leo Burnett, Chicago | David & Goliath, LA

Bill & me