When a veterinarian examines a suspicious skin mass, the next step can mean an expensive biopsy and a wait for lab results. Sometimes the cost means doing nothing at all, except waiting to see whether the lump changes.

Vista iQ offered another option: a simple, affordable, 40-second scan that could help vets decide, right there in the examination room, whether further investigation was warranted.

Rather than simply sell the technology, we challenged uncertainty.

Concept & Copy: Ray Johnson | Art Direction: Allen Morgenstern | Pack design: Butch Liebscher.