CUMMINS — Forward to 1.5º
Cummins is globally synonymous with diesel. How do you pivot an industrial engine giant into a champion of clean energy on a global stage?
"Forward to 1.5°" — Publicly aligning the brand with the Paris Agreement's climate goals during COP24 to fundamentally alter market perception.
"Retrofit to Zero" — Translating global policy into down-to-earth business metrics for commercial fleet owners considering cleaner-burning natural gas and alternative fuel engines.
Retrofit to Zero
A true platform idea: built to scale from high-impact digital and print keynotes down to multi-million dollar experiential trade pavilions and internal corporate alignment.
Brand + Tactical= One larger idea, Advancing the Global Mission.
Concept & Copy: Ray Johnson Graphic Design & Typography: Butch Liebscher