Zekelman believes in domestic manufacturing and knows that reshoring will take commitment from business leaders, investors, policymakers, and the buyers who buy what the makers make at mom & pop companies and enterprise-level procurement.

This campaign ran in The Wall Street Journal, business magazines, online and outdoor. A month-long sustained argument for choosing domestic manufacturing—not just as a patriotic gesture, but as a better business decision.

We didn’t simply say “buy made in America”, we said why that matters.

Concept & Copy: Ray Johnson        Art Direction & Typography: Allen Morgenstern